The vibrant deep orange turmeric root has been used in Ayurveda for thousands of years. Turmeric grows most commonly in India and is related to ginger root. Turmeric is one of the most popular herbs. The active constituents in turmeric are called curcuminoids, which help support joint health.* Nature’s Way Turmeric Max Potency is standardized to 95% curcuminoids. This is our max potency formula, with 750mg per serving. ‡As compared to 500mg potency At Nature’s Way, we believe that nature knows best, and that the gifts of nature can enrich your wellness journey. We travel across the globe to source herbs from the continents and climates where they grow best. It’s how we deliver the uncompromising quality we’re known for and help you live your healthiest life. Our Max Potency Turmeric extract is standardized to 95% curcuminoids to support joint health.* Turmeric is Non-GMO Project verified. It is also TRU-ID Authenticated so you know that what’s on the label is what’s in your bottle, every time. We give back to the earth that gives us so much. This bottle is made from 97% post-consumer recycled materials. Help us protect this place we call home and recycle your bottle. * This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.